Revo sunglasses were created in 1985 by optical engineer Dr. Mitch Ruda and his partner Gregory Sande, built around pioneering polarized lens technology. In 1998 the brand was acquired by eyewear giant Luxottica, which scaled Revo’s Serilium polarized lens technology to a global audience.
Here is the full story of the company behind Revo sunglasses, from its founding to the acquisition that made it a household name.
The History of Revo Sunglasses
The Founding Years
Revo was established in 1985 by Dr. Mitch Ruda, an optical engineer, and his business partner, Gregory “Gunnar” Sande. The brand was born out of a desire to develop advanced lens technology that could enhance visual performance in various environments. Driven by their shared passion for optics and adventure, they set out to create sunglasses that would revolutionize the industry.
Pioneering Lens Technology
Revo’s early years were marked by significant advancements in lens technology. The brand introduced the concept of polarized lenses with integrated Serilium, a proprietary material known for its durability and lightweight properties. This breakthrough innovation allowed Revo sunglasses to provide exceptional clarity, contrast, and protection against harmful UV rays.
Acquisition by Luxottica
In 1998, Revo caught the attention of Luxottica, a global leader in the eyewear industry. Luxottica recognized the potential of Revo’s cutting-edge lens technology and acquired the brand, integrating it into their extensive portfolio of premium eyewear brands. This partnership provided Revo with the resources and distribution network needed to expand its reach and continue pushing the boundaries of optical technology.
The Current State of Revo
Design and Innovation
Revo has established itself as a brand synonymous with style and innovation. The company continues to prioritize research and development, constantly striving to improve its lens technology and create sunglasses that cater to the needs of various outdoor activities. From skiing and hiking to fishing and golfing, Revo offers specialized lenses that optimize visual performance in specific environments.
Collaborations and Partnerships
Revo has also collaborated with renowned athletes and adventurers to design sunglasses tailored to their specific needs. By working closely with professionals in various fields, Revo ensures that their products meet the rigorous demands of active lifestyles. These collaborations not only enhance the credibility of the brand but also contribute to the development of cutting-edge eyewear solutions.
Environmental Consciousness
Revo has placed a strong emphasis on sustainability and environmental consciousness. The brand is committed to reducing its environmental footprint and has taken steps to incorporate eco-friendly materials into its products. Revo’s efforts include using recycled materials in packaging, minimizing waste in manufacturing processes, and supporting environmental organizations through partnerships and donations.
Availability and Distribution
Revo sunglasses are available worldwide through various channels, including optical retailers, specialty stores, and online platforms. Luxottica’s extensive distribution network has played a crucial role in making Revo sunglasses accessible to a global audience. Additionally, the brand’s official website offers a wide range of styles and lens options, allowing customers to explore and purchase their preferred Revo sunglasses with ease.
Revo’s story is a classic eyewear arc: breakthrough lens technology from a small team of optics specialists, then the backing of a global giant to take it worldwide. When shopping for Revo today, the thing that still sets the brand apart is the lens heritage — polarized performance optics remain its calling card. Content reviewed and updated in October 2026.
Recent Comments