Quay Australia, known simply as Quay, is a popular eyewear brand recognized for its trendy and stylish sunglasses. The brand has gained a significant following, especially among millennials and influencers who appreciate its unique designs and affordable price points. As with any successful brand, people often wonder who owns Quay Sunglasses. In this article, we will explore who owns Quay sunglasses and delve into its background.
The Founders of Quay Sunglasses
Quay Australia was founded by Linda and Allen Hammond in 2004. The brother and sister duo, hailing from Melbourne, Australia, combined their creative talents to establish a sunglasses brand that offered fashion-forward eyewear without the high-end price tag. Linda, with a background in styling and fashion photography, and Allen, with experience in business development, formed a formidable team that laid the foundation for Quay’s success.
The siblings’ vision was to create sunglasses that would make a statement and reflect the individuality of the wearer. They aimed to cater to a diverse range of tastes and styles, offering a wide variety of frames, lens colors, and shapes. With their passion and determination, Linda and Allen set out to make Quay Sunglasses a household name.
Acquisition by Luxottica Group
In 2018, Quay Australia took a significant step in its growth journey by entering into a partnership with the Luxottica Group, a global leader in the eyewear industry. Luxottica is known for owning and distributing renowned brands such as Ray-Ban, Oakley, and Persol, among others. This strategic acquisition provided Quay with access to Luxottica’s vast resources and distribution channels, allowing the brand to expand its reach on a global scale.
The acquisition by Luxottica did not result in a change of ownership for Quay Sunglasses. Linda and Allen Hammond continue to lead the brand as co-founders and maintain creative control over its designs and overall brand image. The partnership with Luxottica has facilitated Quay’s expansion into new markets and increased its visibility in the eyewear industry.
Collaborations and Influencer Partnerships
Quay Sunglasses has successfully collaborated with numerous celebrities and influencers, further fueling its popularity. These collaborations have played a crucial role in Quay’s brand positioning and have helped the company tap into new markets and reach a broader audience.
Over the years, Quay has partnered with notable figures such as Kylie Jenner, Jennifer Lopez, Chrissy Teigen, and Desi Perkins, among others. These collaborations have resulted in limited-edition collections and exclusive designs endorsed by the respective influencers. By aligning themselves with influencers who have a strong presence and following on social media, Quay has been able to engage with younger demographics and gain widespread exposure.
Quay’s Continued Success and Future Outlook
Quay Australia’s ability to adapt to evolving fashion trends and consumer preferences has contributed to its continued success. The brand’s commitment to affordability, quality, and fashion-forward designs has resonated with customers worldwide. Quay’s sunglasses are not only stylish but also provide UV protection, ensuring that customers can look fashionable while protecting their eyes from harmful rays.
As for the future, Quay Sunglasses is poised for further growth and innovation. The partnership with Luxottica Group offers Quay access to a wealth of expertise and resources, enabling the brand to explore new avenues and expand its product offerings. Quay’s strong presence on social media platforms and its influencer collaborations are likely to continue driving its success and maintaining its relevance in the ever-changing fashion landscape.
In conclusion, Quay Sunglasses is owned by Linda and Allen Hammond, the founders of the brand. Their partnership with Luxottica Group has allowed Quay to leverage Luxottica’s global distribution capabilities while retaining creative control. The brand’s collaborations with celebrities and influencers have contributed significantly to its popularity and reach. With its commitment to affordability, quality, and fashion-forward designs, Quay Australia is well-positioned for continued success and growth in the eyewear industry.